Today is World Bread Day and we have brought you some updated research on bread consumption in Brazil, including some reasons for you to invest in this market.
Industrialized breads are gaining more and more space
As consumers change their behavior, they automatically change the way they buy foods that are present in their daily lives. One example is the traditional French bread.
“The freshly baked French bread is the most beloved by Brazilians, but industrialized breads are gaining space as consumers reduce their visits to points of sale and the price of wheat increases. The special category, which includes whole grains or ingredients such as fiber and vitamins, is the fastest growing in the country,” says Tatiane Bortolozi, from Valor Econômico, in an article by ITPC (Instituto Tecnológico da Bakificação e Confeitaria).
Claudio Zanão, CEO of ABIMAPI (Brazilian Association of Biscuit, Pasta, and Industrialized Bread & Cake Industries), agrees with this statement when he says, “Industrialized breads represent a practical, nutritious, and diversified option for people’s busy lives. Alongside traditional white bread, whole-grain, light products with special ingredients such as flaxseed, oats, rye, and dried fruits, and combinations of various grains are already occupying important spaces on supermarket shelves.”
Results in numbers
The survey commissioned by ABIMAPI from Kantar WorldPanel on the preferences and profiles of bread consumers yields significant numbers.
- The state of São Paulo is the region that buys the most, representing 36.7% of the national sales volume recorded in 2017. Of this percentage, sliced breads account for 72.3%.
- When restricted to the universe of sliced breads, light breads were the ones that attracted the most new buyers, with a 24% growth when comparing 2016 and 2017. Even so, the favorites were the traditional ones, with 54.3%.
The Bakery and Confectionery Indicators, which ABIP (Brazilian Association of the Bakery and Confectionery Industry) recorded in 2018, also show important numbers.
- The companies surveyed recorded a drop in customer flow equivalent to -1.06%, but an increase of 3.91% in the average ticket, which indicates that customers have been spending more, but going to bakeries less.
Taking all this data into consideration, it is clear how important it is for bakeries and bakery industries in general to be constantly updating themselves. As a way to stand out from the competition and be able to deliver what the new consumer is looking for.
If you are interested in embracing this market, count on Sigamaq. We have complete post-furnace solutions for small, medium and large companies, with full support. Contact us now and request a quote.
